I’m a senior content designer at Square. I’ve also worked at Instagram and the Canadian Broadcasting Corporation.

I love the big and the small of content design, from writing bits of copy to drafting broad, strategic frameworks. My career path includes 15+ years as a journalist where I cut my teeth learning how to tell a story persuasively, writing to deadline, and working collaboratively — all of which served me well when I made the leap into content design.

In my spare time, I’m a fan of waking up too early, knitting fingerless gloves, and taking step challenges too seriously.

📝 Case studies

 

⚡Areas of expertise

 

Content design

Content strategy

Conversation design

Publishing

🧰 Toolkit

 

Competitive reviews

Content audits

Content ecosystems and models

Controlled vocabularies

Design principles

Journey maps

Messaging hierarchies

Readability tests

Voice and tone frameworks

and more…