Hi! I’m a senior content designer with a systems mindset and a journalism backbone.
I bring clarity and strategy to complex, messy product spaces.
I’ve worked in big tech (Instagram), fintech (Square, where I am currently), and public media (Canadian Broadcasting Corporation), helping teams solve their toughest challenges — from shaping product vision to scaling content for new product lines.
I thrive on collaboration, curiosity, and the challenge of moving projects forward, even when the path is undefined.
What I do best:
Lead content strategy for large, ambiguous product spaces.
Shape content patterns for AI-powered workflows, making sure they’re useful, understandable, and built for humans first.
Build trust across functions, including product, design, legal, and engineering.
Create scalable systems, not just better words.
Advocate for users and clarity at every step of the design process.
Champion content design as a lever for quality and impact (and very much enjoy doing so!).
Recent work:
Turning an overlooked toggle into a high-value signal
The right content design here wasn’t just about picking words — it was about leading a cross-functional conversation on how we offer agency, set expectations, and build trust in a system.
One flow to rule them all
Simplifying onboarding isn’t just about cutting steps, it’s about designing clear paths through complexity while keeping flexibility and trust intact. The right content design here involved shaping how the product invites, guides, and reassures new users at every turn.
Smarter inventory, simpler decisions
Even the most powerful tools lose their value when complexity builds unnoticed. This project underscored the importance of stepping back, challenging legacy structures, and creating a flexible system that could scale across products and teams.